I really… really hate newsletters from websites I don’t want them from. What I hate even more is the unsubscribing process that websites employ. It’s like cancelling a gym membership.

My flow of frustration in the unsubscribing process. Some websites employ a Hotel California approach in newsletters – you can check out any time you’d like but you can never leave.

Is it unreasonable for me to demand that I shouldn’t have to log in to a website to unsubscribe from their email list?